courses

GEC 101        Tools for the Digital Age                                                                    3(2-2-5)

This course introduces students to the concepts necessary for effectively using new technologies and digital tools.  By applying these concepts to the communication context (purpose, audience), students will be able to decide what tools are most appropriate.  Students will also practice using a variety of digital tools and new technologies and reflect on how they affect communication

GEC 102        Thai Studies                                                                                       3(3-0-6)

A study of Thai way of life in general, from past to present; Thai characteristics as found in art, culture, religion, literature, economy and politics.

GEC 111        Comparative Society and Culture                                                     3(3-0-6)

This course introduces issues in the social and cultural aspects of modern society.  It examines the differences and similarities in the structure and history of thoughts and communication styles of differing cultures and how they affect the transmission and understanding.

GEC 112        General Psychology                                                                           3(3-0-6)

This course is an overview of major topics in modern psychology, the scientific study of behavior, and mental processes. As a general course in the discipline of psychology, it introduces some of the fundamental concepts, principles, and theories with a consideration for the complexity of human behavior.

GEC 121        Fundamental English                                                                          3(2-2-5)

A study of English communication skills, e.g. reading, writing, speaking, in dealing with people in different careers.  Fluency and accuracy in listening and speaking reinforced by multimedia as well as real situations for interactive learning and participation.

GEC 122        Intermediate English                                                                          3(2-2-5)

This course focuses on accuracy and fluency with an integrated skills and strategy-based curriculum that aims at developing the four language skills—listening, speaking, reading, and writing. The course also focuses on improving pronunciation and increasing vocabulary. This is a continuation of the Fundamental English with an emphasis on intermediate level skills.

GEC 223        Advanced English                                                                               3(2-2-5)

An advance course of English which emphasizes written communication skills.  Practice in reading and summarizing selected articles and reports on different topics dealing with society, culture, and economy, from professional journals and newspapers. 

GEC 131 College Mathematics                                                                                 3(3-0-6)

Foundation of mathematics at college level; sets, linear, quadratic, exponential and logarithmic functions, inequalities, matrices, differentiation, integration, probabilities, and graphs.

GEC 132        Use of Computers in Business                                                            3(2-2-5)

The study of methodology in information processing which include the elements and functionality in computer systems; concept of applying computer systems in business applications, integrating computer hardware, software, data, and procedures; computer for business purposes with emphasis on using microcomputer and other peripherals

GEC 133        Introduction to Statistics                                                                  3(3-0-6)

Foundation of statistical measurement and analysis utilizing both descriptive and inferential statistics in a business framework; discrete and continuous one and two sample tests, measures of association, and statistical packages.

BSC 252         Principles of Marketing                                                                     3(3-0-6)

A study of the principles, definitions, functions, process, institutions, environment and services of marketing.  Topics include product classification, distribution channels, pricing and promotion, consumer behavior, and an analysis on selecting the target market.

BSC 253         Organization Behavior                                                                     3(3-0-6)

This course analyzes the elements of organizational behavior. Topics include improving communications, managing conflict, understanding management, motivation, morale, the dynamics of change, leadership, stress, ethics, and etiquette.

BSC 257         Business Finance                                                                              3(3-0-6)

This course introduces the student to the fundamentals of business finance. The course is oriented with emphasis on practical applications and problem solving techniques. The primary objective is to provide the student with the tools to understand and solve the basic financial problems confronting business today. The topics covered include the time value of money, valuation of assets, capital budgeting techniques and capital structure theory. The application of the topics to international markets will be made whenever possible.

BSC 259         Principles of Management                                                                3(3-0-6)

Introduces students to managerial roles and functions; covers planning, organizing, controlling, leading, staffing, and problem-solving in contemporary organizations; reviews foundations of management thought and managerial processes that lead to organizational effectiveness.

BSC 260         Introduction to Human Resources Management                            3(3-0-6)

This course is designed to provide students with an understanding of human resource management (HRM) functions within organizations, including an appreciation of the roles of both HRM specialists and line managers in designing and implementing effective HRM policies and practices.

BSC 261         Introduction to Economics                                                               3(3-0-6)

General theory and specific real-world applications illuminate the economic functions of our society. Topics covered include basic concepts of workings of markets, supply, demand, fiscal and monetary policy, and governmental roles. Class discussions of current personal, business, governmental, and contemporary economic issues and problems.

BSC 262         Introduction to Accounting                                                              3(3-0-6)

An introduction to the theory and practice of accounting and financial reporting. Topics include the accounting cycle, financial statements and accounting for assets, liabilities, equities, revenues and expenses. The use of management reports, cost behavior and accumulation, budgeting, and responsibility of accounting.

BSC 263         Management Information Systems                                                  3(3-0-6)

This course provides the management information system (MIS) and information technology (IT) in business for using strategic and competitive. Students are introduced to basic concepts of computer hardware, software database system, data warehousing, data communication, information system development, executive information system (EIS), enterprise resource planning (ERP), knowledge management technology ethic and security. Topics include the decision making support system, artificial intelligence, expert system, electronic commerce and trend of IT in the future.

BSC 343         Business Writing                                                                               3(3-0-6-)

The course is organized to cover the purposes and styles of business writing and to offer students a variety of focused writing exercises structured around scenarios or actual work situations. The class gives students an opportunity to learn and apply both writing and critical thinking skills. Students will develop resumes; write memos, letters, and electronic messages; work on teams to create a collaborative report; prepare and present oral presentations; and engage in editing, revising, and evaluating business writings.

BSC 360         Business Ethics                                                                                 3(3-0-6)

A philosophical exploration of how to recognize, analyze, and implement ethical decisions within the multi-valued contexts of the various fields of business.  Codes of ethics for selected professional business associations.

BSC 361         Current Issues in ASEAN Trade & Development                              3(3-0-6)

This course aims at providing the student with the understanding of the overall purpose and direction of ASEAN, including the framework, opportunities, and challenges of ASEAN.  It will cover introduction to the major areas of economic cooperation, the pros and cons of economic cooperation for the various members and discuss and analyze the latest developments in ASEAN and the region.

BSC 362         Introduction to International Business                                           3(3-0-6)

Introduces students to the theory and techniques for entering the international marketplace. Emphasis on the impact and dynamics of sociocultural, demographic, economic, technological, and political-legal factors in the foreign trade environment. Topics include patterns of world trade, internationalization of the firm, and operating procedures of the multinational enterprise.

BSC 364         International Marketing                                                                   3(3-0-6)

Marketing functions in the global market place; assessing international markets, marketing mixed, comparing marketing systems; management of international marketing operations, various environmental situations affecting the strategy of international marketing.

BSC 461         Asian Culture and Business Studies                                                3(3-0-6)

An outline into Asian history, culture, tradition and contemporary politics and how they relate to Asian businesses.

BSC 466         Negotiations                                                                                    3(3-0-6)

Introduction to theory and practice in the types of argumentation and decision making employed in society.  Nature and function of human communication emphasizing the process of argumentation and group decision making.  A coverage of advocacy reasoning, discussion methods, and strategies.

IBC 243          Public Speaking and Presentation Skills                                         3(3-0-6)

This course integrates business presentation and public speaking skills.  Students will develop an understanding of the fundamental principles and processes of public speaking while practicing and refining their skills through frequent in-class presentations, critiques, and discussions. Students will learn about structured presentations, audience interaction, presentation styles and how to make the best use of the environment and technology during presentations.

IBC 281          Communication Concepts and Skills                                               3(3-0-6)

This course introduces basic communications skills, why intended messages often get misunderstood, how linguistic, cultural gender, and social differences impact communication, and how to effectively and ethically use technology as a communication tool.  Students will be introduced to the knowledge and skills necessary to understand communication and to effectively communicate in both professional and personal applications.

IBC 282          Business Communications Skills                                                      3(3-0-6)

This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment as well as an effective internal communications program.  The various types of business communication media are covered.

IBC 283          Organizational Communication                                                       3(3-0-6)

This course focuses on the foundation, study, and implementation of effective organizational communication.  Different theories will be identified, discussed, and critiqued.  Students will study the major components of organizational communication including leadership, conflict and conflict management, teamwork and ethics.  Additionally, students will read and critique case studies showing organizational communication in professional applications.

IBC 374          Group Dynamics and Team Building                                                 3(3-0-6)                       This course is designed to help students learn to work together and communicate effectively and ethically in different group settings.  By participating in real-world group projects, students will critically examine how members of a team can successfully interact, collaborate, and make decisions.  Students will also reflect on their personal role in the group process.

IBC 385          Digital Communications Strategies                                                  3(3-0-6)

Students will expand their knowledge in the field of digital communication and explore the digital opportunities available to help them achieve marketing and business goals.  They develop strategic and problem-solving skills using digital media.  Case studies will be used to illustrate digital communications methods used by companies to meet business objectives.  Areas studied include mobile, search engine, viral and affiliate marketing; brand building; social media; interactive advertising; digital consumers; marketing plans; digital marketing in business models and measuring digital campaigns.

IBC 386          Social Media Marketing                                                                   3(3-0-6)

This course covers the content and purpose of social media.  How does social media compare to traditional marketing and what is the difference between social media strategy and social media campaigns.  What are the successful campaigns using social media such as Facebook, Twitter, and other social networking tools.  Students will gain an understanding of how to find and engage social networks online and have a business understanding of where and when to use Facebook and Twitter and know the do’s and don’ts of blogger outreach.

IBC 387          Cross -Cultural  Communications Management                              3(3-0-6)

This course provides a foundation for improved intercultural communication.  It studies the influence of cultural diversity on interpersonal (one on one) interactions. This course fosters understanding and respect for disparate worldviews.  The course transcends a limited “skills” approach and looks instead toward theory that grounds understanding of differences in belief, cultural practices, values, and ethics and their influence on intercultural engagement in interpersonal settings.

IBC 482          Integrated Marketing Communication                                           3(3-0-6)

Theory and application of the marketing communication function in an organization.  Factors that influence planning and decision-making.  Developing a marketing communication plan, setting communication goals, preparing creative copy, planning media, determining, methods and communication budget.

IBC 490          Communication Ethics                                                                     3(3-0-6)

An exploration of the theoretical and applied issues surrounding ethical decisions in relational, organizational, and public communication contexts. Emphasis is placed on identifying “the good” that underlies various approaches to communication ethics and that emerge in narratives that guide personal and professional life.

IBC 493          Seminar in International Business Communication                         3(3-0-6)

A critical evaluation of problems of international business communication, analysis and solution, project planning.  Discussion of selected topics relevant to the development of international business communication skills.  Aimed to refine desirable communication skills required of managers at various levels in the workplace.

IBC 498          Pre-Cooperative Education in International Business Communication 

                                                                                                                               1(0-2-1)

Principles and concept of cooperative education, process and steps of cooperative education, Rules and regulation, Basic knowledge, technical, and preparation for working in the workplace, and How to do the cooperative project and report.

IBC 499          Cooperative Education in International Business Communication         

                                                                                                                               6(0-40-0)

Cooperative Education places the emphasis on the systematic provision of work-based learning in business sector for students. It involves the cooperation between the university and the business sectors to allow students to develop both academic and work-related skills in the work site, apart from knowledge gained in the classroom. The cooperative education terms for systematic thinking, observation, decision making, analytical and evaluation skills. This innovation that integrates the theory from classroom studies and work experiences into the curriculum will result in high quality graduates who are most suitable for the business and corporate world.

CHN 123        Fundamental Chinese                                                                        3(2-2-5)

Practical listening comprehension, basic Chinese terminology and vocabulary including simple Chinese social communications such as meeting and greeting. Reading and writing simple sentences in Chinese.

CHN 124        Pre-Intermediate Chinese                                                                3(2-2-5)

A continuation of the fundamental level course where emphasis will be placed on the extension of fundamental skills, vocabulary acquisition and speaking skills in Chinese.

 CHN 221        Intermediate Chinese                                                                      3(2-2-5)

An emphasis on reading skills as well as writing skills for informal notes and memos. Includes Chinese communication skills that are appropriate for a variety of daily  and basic business communications. 

CHN 222        Advanced Chinese                                                                            3(2-2-5)

 Prerequisite: CHN 221 Intermediate Chinese or with approval of the instructor.

An emphasis on listening procedure, grammar, voice, tense and pronunciation. Continued development of oral skills with increased emphasis on the written language. Discussion and composition in Chinese for press release, publicity and newsletter.

CHN 224        Chinese for Business Presentation                                                   3(2-2-5)

Prerequisite: CHN 222 Advanced Chinese or with approval of the instructor.

Principles of Chinese oral communication, including verbal and non-verbal behavior, establishing a good relationship between speakers and public audience, development and improvements of a good speaking personality in business presentation.

FRN 123         Fundamental French                                                                         3(2-2-5)

Practical listening comprehension, basic French terminology and vocabulary including simple French social communications such as meeting and greeting. Reading and writing simple sentences in French.

FRN 124         Pre-Intermediate French                                                                 3(2-2-5)

A continuation of the fundamental level course where emphasis will be placed on the extension of fundamental skills, vocabulary acquisition and speaking skills in French. 

FRN 221         Intermediate French                                                                        3(2-2-5)

An emphasis on reading skills as well as writing skills for informal notes and memos. Includes French communication skills that are appropriate for a variety of daily  and basic business communications.

FRN 222         Advanced French                                                                             3(2-2-5)

Prerequisite: FRN 221 Intermediate French or with approval of the instructor.

An emphasis on listening procedure, grammar, voice, tense and pronunciation. Continued development of oral skills with increased emphasis on the written language. Discussion and composition in French for press release, publicity and newsletters.

FRN 224         French for Business Presentation                                                   3(2-2-5)

Prerequisite: FRN 222 Advanced French or with approval of the instructor.

Principles of French oral communication, including verbal and non-verbal behavior. Establishing a good relationship between speakers and public audience, development and improvements of a good speaking personality in business presentation.

GMN 123       Fundamental German                                                                        3(2-2-5)

Practical listening comprehension, basic German terminology and vocabulary including simple German social communications such as meeting and greeting. Reading and writing simple sentences in German.

GMN 124       Pre-Intermediate German                                                                3(2-2-5)

A continuation of the fundamental level course where emphasis will be placed on the extension of fundamental skills, vocabulary acquisition and speaking skills in German.

GMN 221       Intermediate German                                                                       3(2-2-5)

An emphasis on reading skills as well as writing skills for informal notes and memos. Includes German communication skills that are appropriate for a variety of daily  and basic business communications.

GMN 222       Advanced German                                                                            3(2-2-5)

Prerequisite: GMN 221 Intermediate German or with approval of the instructor.

An emphasis on listening procedure, grammar, voice, tense and pronunciation. Continued development of oral skills with increased emphasis on the written language. Discussion and composition in German for press release, publicity and newsletter. 

GMN 224       German for Business Presentation                                                  3(2-2-5)

Prerequisite: GMN 222 Advanced German or with approval of the instructor.

Principles of German oral communication, including verbal and non-verbal behavior. Establishing a good relationship between speakers and public audience, development and improvements of a good speaking personality in business presentation.

JPN 123          Fundamental Japanese                                                                    3(2-2-5)

Practical listening comprehension, basic Japanese terminology and vocabulary including simple Japanese social communications such as meeting and greeting. Reading and writing simple sentences in Japanese.

JPN 124          Pre-Intermediate Japanese                                                            3(2-2-5)

A continuation of the fundamental level course where emphasis will be placed on the extension of fundamental skills, vocabulary acquisition and speaking skills in Japanese.

JPN 221          Intermediate Japanese                                                                    3(2-2-5)

An emphasis on reading skills as well as writing skills for informal notes and memos. Includes Japanese communication skills that are appropriate for a variety of daily  and basic business communications.

JPN 222          Advanced Japanese                                                                         3(2-2-5)

Prerequisite: JPN 221 Intermediate Japanese or with approval of the instructor.

Emphasis on listening procedure, grammar, voice, tense and pronunciation. Continued development of oral skills with increased emphasis on the written language. Discussion and composition in Japanese for press release, publicity and newsletter.

JPN 224          Japanese for Business Presentation                                                3(2-2-5)

Prerequisite: JPN 222 Advanced Japanese or with approval of the instructor.

Principles of Japanese oral communication, including verbal and non-verbal behavior. Establishing a good relationship between speakers and public audience, development and improvements of a good speaking personality in business presentation.

SPN 123         Fundamental Spanish                                                                       3(2-2-5)

Practical listening comprehension, basic Spanish terminology and vocabulary including simple Spanish social communications such as meeting and greeting.Readingand writing simple sentences in Spanish.

SPN 124         Pre-Intermediate Spanish                                                               3(2-2-5)

Reading and writing skills for informal notes and memos. Spanish communication skills appropriate for a variety of daily life and business communications at the pre-intermediate level.

SPN 221         Intermediate Spanish                                                                      3(2-2-5)

A continuation of the fundamental level course where emphasis will be placed on the extension of fundamental skills, vocabulary acquisition and speaking skills in Spanish.

 SPN 222         Advanced Spanish                                                                          3(2-2-5)

Prerequisite: SPN 221 Intermediate Spanish or with approval of the instructor.

Emphasis on listening procedure, grammar, voice, tense and pronunciation. Continued development of oral skills with increased emphasis on the written language. Discussion and composition in Spanish for press release, publicity and newsletter.

SPN 224         Spanish for Business Presentation                                                   3(2-2-5)

Prerequisite: SPN 222 Advanced Spanish or with approval of the instructor.

Principles of Spanish oral communication, including verbal and non-verbal behavior. Establishing a good relationship between speakers and public audience, development and improvements of a good speaking personality in business presentation.

THI 123          Fundamental Thai                                                                            3(2-2-5)

Development of the student’s ability to communicate in oral and written Thai, and to encourage students to possess basic skills in speaking, reading, and inter-personal communication for everyday life.

THI 124          Pre-Intermediate Thai                                                                     3(2-2-5)

A continuation of the fundamental level course where emphasis will be placed on the extension of fundamental skills, vocabulary acquisition and speaking skills in Thai.

THI 221          Intermediate Thai                                                                             3(2-2-5)

A study of Thai language to improve their communication skill in listening, speaking, reading and writing including Thai culture, traditions and ways of life.

THI 222          Advanced Thai                                                                                  3(2-2-5)

Prerequisite: THI 221 Intermediate Thai or with approval of the instructor.

Terminnology, vocabulary and cultural contexts necessary in the hotel industry. Grammar, culture, social situations and professional vocabulary, sentences and phrases in sufficient depth to enable students to interact effectively with business associates.

THI 224          Thai for Business Presentation                                                        3(2-2-5)

Prerequisite: THI 222 Advanced Thai or with approval of the instructor.

Principles of oral communication, including verbal and non-verbal behavior. Establishing a good relationship between speakers and public audience, development and improvements of a good speaking personality in business presentation.

VTN 123        Fundamental Vietnamese                                                                 3(2-2-5)

Basic Vietnamese terminology, vocabulary, grammar, basic sentence structure and phrases. Pronunciation including form, pitch and tone. Practical listening comprehension and speaking reinforced by multimedia as well as real situations for interactive learning and participation.

VTN 124        Pre-Intermediate Vietnamese                                                          3(2-2-5)

A continuation of the fundamental level course where emphasis will be placed on the extension of fundamental skills, vocabulary acquisition and speaking skills in Vietnamese.

VTN 221        Intermediate Vietnamese                                                                 3(2-2-5)

A study of Vietnamese grammar to facilitate reading and writing.  Extensive practice in writing effective sentences and paragraphs. Read and write simple sentence. Vietnamese social communication skills, e.g. reading, writing, speaking, in dealing with people in different careers.

VTN 222        Advanced Vietnamese                                                                      3(2-2-5)

Prerequisite: VTN 221 Intermediate Vietnamese or with approval of the instructor.

Written communication skills and practice in reading and summarizing selected articles and reports on different topics dealing with society, culture, and economy, from professional journals and newspapers.

VTN 224        Vietnamese for Business Presentation                                             3(2-2-5)

Prerequisite: VTN  222 Advanced Vietnamese or with approval of the instructor.

Principles of Vietnamese oral communication, including verbal and non-verbal behavior. Establishing a good relationship between speakers and public audience, development and improvements of a good speaking personality in business presentation.

BSC 241         Business Reading                                                                              3(3-0-6)

Study and practice techniques of reading for main points or gist of information from printed materials; use of selected articles, reports, or papers dealing with business in different fields, such as money and banking, international trade, finance, or economic indices.

BSC 256         Operations Management                                                                  3(3-0-6)

The fundamentals of industrial management related to organization structure, product, product development and research, standardization, plant location and layout, materials handling, machines, equipment and maintenance, and the overall operation of production and control.

BSC 359         Small Business Entrepreneurship                                                    3(3-0-6)

An introduction to the processes involved owning and managing a small business.  Includes the entrepreneurial activities normally associated with starting and information systems integration, system development process, managing information system resources, and technology of information systems.

BSC 365         Money and Banking                                                                         3(3-0-6)

Monetary theory, banking systems; the effects of bank’s action on the economic systems; financial institutions and market, monetary control, monetary policy, exchange rate and international monetary system.

BSC 377         International Business Law                                                             3(3-0-6)

A course in law as it applies to international business transactions in the global political­legal environment.  Study of inter­relationships among laws of different countries and the legal effects on individuals and business organizations. Topics include agency agreements, international contracts and administrations, regulations of exports and imports, technology transfers, regional transactions, intellectual property, product liability, and legal organization.

BSC 378         Chinese Culture Appreciation                                                        3(3-0-6)

Techniques and skills for the appreciation of Chinese cultural arts such as the tea preparation ceremony, flower arrangement, the Chinese calligraphy and the teaching of the philosophy behind these ancient Chinese cultures, arts and traditions.